I got this mail from ICICI Credit cards a couple of days back... I do not know who advises ICICI on marketing and promotion but I don't think this kind of promotion will help...
They say: ""We miss you and would love to see you using our card".
Does this mail connect to me or strike a chord? Hell No...
Will it serve its purpose with other consumers? I don't think so...
Would they still love me so much if I miss them (monthly dues)? No points for guessing
Am I overreacting? May be Yes but I hardly expected this from India's largest private sector bank
One last question: Did subprime happen because of such cajoling mails?
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